About Us

Limit Your Risk Keep Your Money

Unlike other investment management strategies crippled by market volatility, ValueTrend’s Wealth Management process is rooted in advanced technical and fundamental analysis. This process takes advantage of market shifts to reduce stock market exposure when risk is high, and re-enter the stock market when risk is low and assets are on sale. We limit portfolio risk and protect our client’s assets.

Does it work? At ValueTrend, client satisfaction speaks for itself. Our clients’ portfolios have out-performed the stock market while facing less risk. We invite you to examine our track-record and talk to our clients. View our client satisfaction survey and have a look at our investment management case studies.

Our Team

Recipient of the 2017 and 2019 Canadian Business Excellence Award

ValueTrend has cemented its role as one of the leading wealth management firms in Canada as a proud recipient of the 2017 Canadian Business Excellence Award and we are pleased to announce we have also won the 2019 Canadian Business Excellence Award.

VaueTrend receives the 2017 Canadian Small Business Excellence Award in Toronto, Ontario
VaueTrend receives the 2019 Canadian Small Business Excellence Award in Toronto, Ontario
Portfolio Management Association of Canada

ValueTrend Wealth Management is a proud member of the Portfolio Management Association of Canada. We believe that with the knowledge and information gained through membership, we are better stewards of managing wealth.

ValueTrend manages over $150 million through a discretionary investment service. Our founder, Keith Richards has been in the securities industry since 1990 and is a highly regarded member of the small, exclusive community of Chartered Market Technicians in Canada.

Keith has been critical of the commission-based, follow-the-pack approach to investing – where brokers succeed regardless of performance. At ValueTrend we are contrarians, and follow a unique independent approach to investment analysis and portfolio management based on advanced fundamental analysis and technical analysis of stock trends. We do our own research and march to our own drum.

What does this independent business structure mean to investors? Safety, accountability, and convenience. You enjoy all the security and online accessibility of holding your assets with a chartered bank (our client accounts are held with Raymond James as the custodian), without having to deal with the bank directly. At ValueTrend, we know and understand our clients – you are more than just a number.

The ValueTrend Wealth Management approach, rooted in proven and unique market analysis and individual stock analysis methods, offers a new, refreshingly different approach to investing.

About the ValueTrend Wealth Management Team


Keith Richards, CMT, CIM

President, Chief Portfolio Manager, Technical Analyst

ValueTrend Wealth Management’s founder and Portfolio Manager Keith Richards has been professionally engaged in the securities industry since 1990. Well known nationally, Keith appears regularly on BNN Bloomberg Television’s prime time show, Market Call, for analysis and insight into market-driving events. BNN acknowledges him as “one of [our] most accurate Technical Analysts”.  An effective writer, Keith contributes to a number of financial publications including; The Globe and Mail, Toronto Star, Financial Post (National Post), The Money Letter, and Investor’s Digest of Canada. He is also quoted weekly in BNN Bloomberg and Reuters market look-ahead interviews.

Keith has published three books on the subject of Technical Analysis: SmartBounce: Three Action Steps to Portfolio Recovery (BPS Books, Toronto, New York, 2008) and Sideways:  Using the Power of Technical Analysis to Profit in Uncertain Times (BPS Books, Toronto, New York, 2012) and Smart Money Dumb Money: Beating the Crowd Through Contrarian Investing (Kinetics Design, 2021).


Craig Aucoin, CFA

Vice-President, Fundamental Portfolio Manager, Chief Compliance Officer

Craig Aucoin is ValueTrend’s resident fundamental analyst. He is responsible for managing and servicing our client investment portfolios.

Prior to joining ValueTrend in 2012, Craig managed the public securities portfolio, and commercial loan origination at a boutique investment firm in Toronto.

Previously, he spent nine years as Senior Institutional Equity Trader at Scotia Mutual Funds and BMO Harris Investments.

He earned his Bachelor of Arts degree with a major in economics from Concordia University. He is a Chartered Financial Analyst charterholder, a member of the CFA Institute and the CFA Society of Toronto.

Craig recently served on the board of the Barrie Community Foundation for 7 years, where he held the positions of Director and Chair of the Grants Committee.

Currently, he is on the Board of Camphill Foundation Canada, serving as a Director and member of the Investment Committee.


Cindy McIntyre

Investment Advisor Assistant, Office Manager

Cindy has been in the financial services industry for 27 years, 15 of which have been working with Keith Richards and ValueTrend Wealth Management. Prior to joining ValueTrend, she worked as an Investment Advisor Assistant at CIBC Wood Gundy. Cindy’s primary goal is to provide prompt, efficient and accurate administrative service to ensure that the expectations of our clients are not just met, but exceeded. She also provides coordination for many of the details surrounding client events, coordinates client income requests, and oversees the processing of all new client applications.


Jane Richards

Administrative Coordinator

Jane not only provides support for day to day office operations and extra hands needed for projects. She’s been instrumental in designing the office décor to suit the season yet not afraid to get her hands dirty by pulling weeds in the office gardens.  She does whatever needs doing.  But, Jane is MORE than a “Girl Friday”; she’s the quiet strength behind ValueTrend’s Keith Richards…no small task!

L to R:  Jane Richards – Administrative Coordinator; Keith Richards, CMT – Founder, Technical Analyst & Portfolio Manager; Cindy McIntyre – Office Manager; Craig Aucoin, CFA – Investment Advisor & Fundamental Analyst.

In the Community

ValueTrend in the Community

Being an avid road cycler himself, Keith enjoys supporting local junior cyclists.  Value Trend continues to sponsor the Toronto Hustle, Ontario’s Junior Cycling Team as they race across North America and Europe, as well as previously supporting the Centurion Cycling Team.

They are also involved in supporting our youth and assisting them in pursuing a healthy lifestyle through the Healthy Teens campaign.


Keith and the team at ValueTrend also support the Green Haven Shelter for Women, offering a safe and caring space for women and their dependents fleeing abuse and violence and supports to allow them to transition into an independent life.

green haven

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